How to sell your house
We think there's a magical Voodoo to selling, like it's a trick that sales people are blessed with so that they can bamboozle you into making a purchase.
We believe that the art of selling is a gift, so we prefer to leave selling to the professionals, especially when it comes to something as important as selling your own home.
The big secret about selling is…
"There is no secret to selling".
It’s not so much about selling as it is buying…
When was the last time you were sold to? Probably five minutes ago when somebody called you about replacement doors and windows, or pet insurance. And I bet you didn' like it.
The point is: If you want new doors and windows, or pet insurance, you prefer to shop for them. And you’ll have a list of requirements that your purchase will have to meet or exceed.
Help buyers to buy…
The same is true with selling your house. If a buyer sees your property advert and they like what they see they will make an enquiry. That enquiry will probably lead to a viewing. And if your property meets the buyer’s needs and wants, they will probably make you an offer.
In this process the level of selling you will do is almost none. Your role in the sales process is as a source of information.
The minute you start to embellish information and start pressure selling, you will lose your buyer. So remember this: You’re not selling, your helping buyers to buy.
We all know how great it is to buy, and we also know what a pain it is to be sold to.
Remember how you felt when you purchased your current home. It was your descision right? You knew what you wanted and decided to go for it. Or were you tricked by a clever salesman?
The home you are selling will not be to everyone's taste. It won't suit everyone's requirements, but it will suit someone's…someone like you.
Be discoverable…
Home buyers like to discover properties online, so that they can find a property from the comfort of their own home.
So the first step to selling your house privately is to advertise your property where home buyers can find it on the internet.
Large property portals like www.house-sale-24.com are indexed by all major search engines such as Google, Bing, Yahoo etc, and are listed in all major directories, which makes us discoverable to home buyers.
Put on a good show…
Make an effort to present your property the best way you can. You'll have to do this regardless of whether you sell your house privately, or if you sell through an Estate Agent.
So do some house sale preparation, read our brief guide to how to photograph your home, and take care to write property details that contain the information that you would want to know.
